About Waypoint
Waypoint Life Marketing was founded by a team of marketers who previously worked as independent life agents, P&C agents and in marketing for large insurance carriers.
Today, the marketers at Waypoint use their knowledge and contacts to help agents spend less time on research and back-office administration and more time where it counts: face-to-face with clients.
Unlike many IMOs, Waypoint does not take a catch-all approach to agent recruiting. We seek only a small number of select agents and work diligently to retain them. Our typical agent has a high persistency rate, 4+ years in the business and is seeking a reliable insurance carrier offering competitive contracts that they can trust to help them deliver great service to clients.